Customer Journey Maps & UX handbook

Why did I create this template?

Customer Journey Maps are a great tool to help design delightful experiences, but they are very hard to use on a daily basis.

We created this collection of templates to help you explore the different use-cases of Customer Journey Maps, so you can start taking advantage of your maps to iterate and improve your Customer Experience, and enable better collaboration between your Customer Experience, Customer research/testing, Product and Customer support teams.

We used these templates with success, hence we are sharing them to you so that you can also benefit from them.

What's inside the template?

This pack includes:

• Persona Templates Database
• Customer Journey Database & Tracker
• Improvement ideas Tracker
• Processes Tracker
• Product Database Tracker
• Customer Research

In addition to these Trackers & Database, you will also get a pack of Ressources including 20+ Templates of Personas, Customer Journey maps, Customer research (eg survey, focus groups,...) and 7 uses-cases to use Customer Experience Maps to help your business expand.

How to use the template?

The template is made up of different tabs for activities linked to customer journey.

- Dashboard/Home page: Your home page serves as a dashboard to overview all parts of your Customer Journey Mapping.

- Personas

- Customer Journey Maps

- Product Database

- Features & Improvements

- Processes

- User Research & Testing

- Resources

What are the benefits of the template?

• For UI/UX Designers, these maps will help you have an overview of the Customer Experience your business offers to each different Personas, as well as how new ideas will evolve your current Customer Experience
• For Marketing & Sales, it will help to segment the different customers you qre tqrgeting with Personas, and identify how to solve their pain points and provide them value
• For Customer Research & Testing, it will help to track where you are on the projects as well as clarify how these results will impact the Customer Experience
• For Product, it will help to get an overview of customer journey and where should you emphasis on to fulfill your company goals.
• For Content Creators & Entrepreneurs, it will help you determine what are the best content to provide to your community and target audience, as well as better understand them.
• Overall these templates are designed to help on Team Collaboration towards best customer experience, they are very modular and you can use these different building blocks to take the best parts that work for you!