Strategic Marketing Plan

Strategic Marketing Plan is a free Notion template that puts a brand’s positioning and the numbers it is judged on into a single page, so the plan and the progress against it stop living in separate documents.

Start with the positioning

The top of the page is a short brief you fill in rather than write from scratch: the purpose of the company or product in one line, the core values that define how the team works, the target demographic, the brand promise, and a three-line elevator pitch.

Goals, from three years down to this month

• A one-line three-year target that everything below ladders up to
• An Annual Goals table with start value, current value, target value and a progress bar that fills as you update the numbers
• A Quarterly/Monthly/Cycle Goals table in the same shape, for the shorter horizons

Priority projects

Underneath the goals sits a Priority Projects table: what is actually being worked on, each row tagged by type — dev, internal, marketing, outbound, external — with a due date, so the goals above have visible work attached to them.

Who it is for

Small marketing teams, and founders doing their own marketing, who want the positioning, the goals and the progress on one Notion page instead of a deck, a spreadsheet and a doc.