Why did I create this template?

This template was designed to help small to medium-sized businesses start or grow their sales through Google Ads. I’ve collected over 2 years of knowledge, techniques and tools to help brands succeed through Google ads, getting them more sales and reducing wasted spend.

This template provides people with a handbook to learn and manage all areas of Google Ads to make it more accessible and successful for any brand looking to grow its sales effectively.

What's inside the template?

Unlock a comprehensive framework for managing your account, optimizing performance, and refining your strategy. Gain access to years of industry knowledge, best practices, and exclusive tools not widely known to most small businesses.

Ready to take your Google Ads to the next level? Dive into the template and propel your business forward!

**🗺 Navigation:** Effortlessly explore tools and sections with a simple click on the left side of the home page.

**🚨 Alerts / Callouts:** Stay informed with real-time insights on upcoming payments, budget issues, and campaign performance. Receive timely notifications about ending tests or projects.

**🏆 Goals / Tasks:** Define business goals and manage tasks efficiently. Quickly create and track to-do items, including ads and website-related tasks.

**🎯 Targets:** Set and track your targets effortlessly by inputting budget, revenue, and order goals.

**📊 Overall Performance:** Track your campaign's overall performance against set targets. Understand budget pacing with the daily spend column.

**💰 Campaign Budgets:** Optimize campaign spending by assigning budgets and setting daily spending limits. Utilize the provided calculator to determine optimal budgets.

**📊 Campaign Performance:** Evaluate individual campaign performance with calculated CPA and ROAS. Customize KPIs based on campaign objectives and strategies.

**📈 Graph:** Link the Overall Progress Tracker to a Free GRID account. Easily track spend, revenue, and ROAS over time (instructions provided).

**🚀 Strategy:** Manage your account structure efficiently. Make data-driven decisions on additional budget allocation and monitor campaign structure for optimal targeting.

**🧪 Testing/Projects:** Enhance account performance through strategic testing and projects. Document test purposes and results for informed decision-making.

**📘 Resources:** Benefit from over 2 years of Google Ads account management expertise. Access specialized knowledge, tools, and best practices to optimize your advertising strategy.

**🔍 Best Practices:** Explore best practices for each campaign type, maximizing ad performance and ensuring you spend your $$ effectively. Leverage Google Skillshop courses and platform help for additional insights.

**👩‍💼 Admin:** Keep your Google Account finances in check. Easily monitor and avoid overdue payments to ensure uninterrupted account spending.

How to use the template?

1. Find full instructions at the top of the template

2. Duplicate the template into Notion

3. Explore the sections and read the author's notes

4. Enter your targets and budgets

5. Create your campaign strategy

6. Learn how to improve your performance

7. Start monitoring your revenue and manage your budgets

What are the benefits of the template?

The main benefits of the template are:

💰 **Cost Savings**: Most startup businesses can’t afford fancy marketing agencies that add a large fee for all Google Ads spend. Google Ads Manager OS makes the insights and knowledge accessible for a single low cost.**

🚀 **Strategic Guidance:** This all-encompassing resource covers every facet of account strategy and budgeting, ensuring your account stays aligned with your objectives. Proactive alerts are in place to notify you of any invoices, tests, or campaigns requiring attention.

📘 **Knowledge**: Gain knowledge and tips on how to properly run your account to achieve the best results**

📈 **Growth Unlocking**: Addressing common pitfalls in novice Google Ads setups, the template empowers you to swiftly optimize your account, leading to immediate cost savings and accelerated revenue growth.