Competitive Battlecard Templates

Why did I create this template?

To help Product Marketers build battlecards for their Sales team.

What's inside the template?

Approach to Market Card

• Use this card to share with your Sales team.

Company Overview Card

• Use this card to map out all company details of your key competitors.

[Competitor] - SWOT Card

• Use this card to map your strengths against your competitor's weaknesses.

Product Overview Card

• Use this card to map your product against theirs.

How to use the template?

• All text is filler content and fake data. Adjust the info to your product and company’s situation to build talking points that win deals.
• Craft a dedicated talk track c.q. card for each one of your key competitors.
• Build your own ‘landmine questions’ - to sabotage your competition and turn the conversation back towards your solution.
• Use a conversational tone
• Use simple, concise, and targeted language
• Always reference sources and link to proof points as much as possible! 

What are the benefits of the template?

Simple, minimal battle cards that you can iterate on with your Product Marketing team.