Competitive Market Analysis

Why did I create this template?

In today's digital world, it's easier than ever to conduct competitive research and gather valuable insights about your competitors. 📑

However, efficiently capturing and organizing this information in a user-friendly space can be challenging. I designed this template to help product teams plan, capture and organize all key information in All-In-One Dashboard. 💯

What's inside the template?

• 🏤 Competitor’s Profile

Collect key information you should pay attention to and assess similar characteristics across many different competitors: Value Proposition, Key Differentiator, Target Customers, Key Features, Design & Aesthetics, and Marketing Channels.

• 💪 SWOT Analysis

Analyze your and your competitor’s strengths, weaknesses, opportunities, and threats.

• ⭐️ 5 Dimensions

Covers 5 Important Dimensions you should understand your competitors’ products and evaluate them in comparison with your product.

• 🤍 Feature Table

Give users and team members an easy to compare the specific features of multiple products including design, reliability, pricing packages, etc.

• 🎯 Target Audience

Determine your business target segment and identify the audience your competitors are focusing on. Calculate the Total Addressable Market (TAM).

• 📉 Trend Analysis

Identify identify which topics are trending up or down and stay on top of market changes over time.

• 💡Tips & How To Dos

You will find recommended websites, tools, methods, and tips like how to spy on your competitors, and many more.

How to use the template?

1. Duplicate in your Notion workspace.

2. Read tips under each component

3. Enjoy your research 🔎🕵️‍♀️

What are the benefits of the template?

- Saves days of setting up Notion workspace

- Aligns all stakeholders 

- Provides clarity on your competitive advantage

- Helps your define areas for improvement

- Streamlines processes

- Reduces the risk of overlooking key details

- Fosters creativity and innovation